Hers & Furs is an art / editorial fashion photo project, with a gallery event to benefit the American Holistic Veterinary Medical Foundation.
I have always believed that, by harnessing the power of fashion and entertainment, we could do for dogs as PETA did for fur, making a universal shift in perception so that dogs (and cats, too) are seen as the living beings that they are, and not as disposable property. To make that kind of shift, I knew we would need a team with passion, power, talent and drive. I’ve been working to put that team together for the past three years. Now we launch on Tuesday!
I think the first shift in momentum came when we chose the American Holistic Veterinary Medical foundation as our beneficiary. It’s my vet, Dr. Palmquist’s, foundation. Dr. P has been my vet for over twenty years and he’s incredible. I remember taking Bear in for a check-up shortly after I adopted him. Dr. P looked the dog over, then he asked me if I was having trouble getting Bear to listen and obey me. I said he seemed a little carefree and not too bright. Dr P’s reply: that’s because he he’s Spanish. His previous owners spoke Spanish, so he doesn’t understand you. Dr. P’s power of observation and analytical skills are so keen, and he is an abundance of positive energy. I feel lucky to know him, and even luckier to be involved with him on this project.
The next big break was meeting Cindy Quick. We met at my Oscar gifting suite, and she immediately started creating on the project with me. It’s an interesting sort of project, in that it needs to be a collaboration — two artists creating one thing. So the thing I’ve been looking for in a collaborator is someone who actually creates on the idea and makes it their own. Cindy’s ideas and her energy are electrifying. She has technically mastered her craft, and her work is incredible — all of which made her the perfect fit for the project.
Cindy also brings some wonderful young Disney talent to the project! She’s shot dozens of covers for BYOU magazine, a magazine dedicated exclusively to building self-esteem and empowerment for tween girls. You might say she’s the go-to photographer for Disney’s young starlets, having shot Olivia Holt from “I Didn’t Do It” and “Kickin It”, G. Hannelius from “Dog with a Blog”, and Madison Pettis, who played the daughter of Dwayne “The Rock” Johnson in Disney’s hit film “The Game Plan”, to name a few.
What I personally love about Cindy is that she has the heart and eye of an artist, with the discipline and technical skills of a true master, the drive of a person determined to create magic and she delivers it all with a smile.
We will be taking a series of art / editorial fashion photographs of six celebrities and their pets, each telling a story of their choice.
I will be dressing person and pet in one-of-a-kind works of art that amplify the relationship between person and pet in the fantasy scenario of their choice. Amanda Syfried and several Disney starlets have already volunteered to be a part of the project. The photos will be displayed in a gallery showing this fall, where the pictures will be on the wall and the stories will be walking around the room.
With all of the celebrity interest,we decided to do a practice shoot — to iron out the bugs and to show our potential donors what we are doing. We got a volunteer crew, I made some dresses, Cindy got some props, and we all headed out to a farm in Banning.
We will be shooting the photos over the summer, then showing them in a gallery event this fall. The event is a celebration of our beloved pets, with the gallery event to bet hosted by my Pupscout troop, the Beverly Hills Pupscouts, Troop #12. Pupscouts are dogs and their people who like to earn badges while doing things to help their community. The event will benefit the American Holistic Veterinary Medical Foundation, a prolific and reputable foundation, doing great things for the health and well-being of all animals.
We will be launching our crowd-funding page on Tuesday. I really want this to get shared far and wide, with the $2 donation driving it. I’m using crowdfunding as a way to get our message out, so it is as much about the number of donors as it is about the money raised.
Click here for a preview of the Kickstarter page!