My first foray into the world of people / matching pet clothes was back in 2012.
I noticed that the most searched item on my website was people / matching pet, so I made some cute tees for mommy and baby.
Then, in 2014, I had two business partners, and our entire plan for the 4 months we were together was to design mommy and me outfits for their wealthy Facebook friends, then put all of those women in a fancy show we were planning. I have no pictures from that experience because we never made any of the designs and they cancelled show. It’s a situation that is an ongoing torment for me, to the degree that it has given me PTSD. It’s the nightmare that just won’t end! But I have a fabulous lawyer working on contingency who will end it. My focus is on the future. (For those who who have helped me through this and for anyone interested in the official details it’s all public record. Enter my name, Lola Teigland in this link: http://dw.courts.wa.gov/?fa=home.namesearchterms. )
Now, once again, I have jumped into the people matching pet world! Before I just made clothes. This grouping is wearable art. What is it that makes one different from the other? True original artistic fashion is what happens when line and form come together with color, purpose, people and concept, creating a feeling that speaks to you about the times and what people need to feel good in those times. I hope, when you see what I have done, it speaks to you.
I began the process with a bunch of inspiration boards, and the clothes grew out of that. It’s all about my vision—it has to be, as selfish as that sounds. You just hope people relate to it, and if they don’t, then you find another medium to create in. The truth is, an artist, with her ear to the ground, finds a unique empathy as to the feelings of the times. You can easily be totally off, choosing to amplify something unpopular. The key is to not judge, and go with your passion. It’s an all-in gamble. Your audience may be big and it may be small. If there is passion, someone will love what you do.
I love magic and whimsy. I love grace and charm. I love the imagination fairytales fly on. I love lush fabrics. And I love clothes that make me feel like who I am, clothes that empower me. That means they can’t be stuffy. They need to make me feel young, yey fit the constraints of a not-young body, and it means there needs to be an economic efficiency to the items. How much does it suck to spend hundreds of dollars for something fancy that you purchase for a special event, that you will never wear again? How cool would it be to look like a million bucks at the fancy event, but also to be able wear the separate items with t-shirts and jeans to more casual affairs? I’m a big fan of the paradox — leather and lace, soft and hard, hot and cold, dressing up the plain and dressing down the elegant. There’s energy in that. And energy inspires. Energy feeds life, which feeds love, which feeds loyalty, which feeds bravery… and suddenly fashion has turned us all into warriors and the world is a bold and giving place.
Okay. That is the idealist’s rant. The simplified version — I love wearing fancy tops with jeans, and confection skirts with t-shirts and combat boots. So I have designed a line of formal sportswear separates that fulfill all of the things that I love. I hope people love it so I can build a large audience to then have the power to promote causes that will make the world a better place.
Business is just a job if it doesn’t make the world a better place in the process of doing it.