Branding… what is it?

LOLA couture d'chiens

My old logo, revised.

I’m teaching myself more about branding. It’s one of those buzzwords that everyone uses. What does it really mean?

I read some articles on the subject.  I found the comments to be more enlightening than the articles.  I especially liked this one:

Branding really starts with self discovery. In it’s most basic form it’s simply an extension of you. Think of yourself as the nucleus of your brand. It’s not to say that it’s all about you, it’s not – it’s about your customer in many ways. BUT, it is about you in the way that it’s the specific combination of your approach, method, voice, story, style and personality that builds a unique brand. It’s about defining what you want your brand to look like and sound like for your audience and staying true to that in everything you do. When done right your brand will resonate with the right audience and attract the right people.  ~DreBeltrami

So, if I apply that to myself and my brand, I would say the qualities at the core of me that resonate in my work are authenticity, integrity, whimsy, humor and rockstar glam. Giving back is hugely important to me. Offering high value for the price is hugely important.  I’m a storyteller, who works in many mediums, with a bold voice. I want my brand to look, sound and feel like all that.

Here is another comment that I liked:

I would say that the foundation of your brand is your USP (Unique Selling Proposition) and the ability for your customers to experience it in a tangible way. Your logo, website, packaging, collateral, etc. are a reflection of your brand and your visual identity, they do not form your foundation. Branding is strategic. Think of it as who you are going to be. Marketing is tactical and it is what you do with who you are.  ~Bronson Ma

That makes sense. Your USP should be a strategic decision.  I want it to be rockstar glam for dogs.  I want to be style for a price.  I want to bring Seventh Avenue quality to the world of pet fashion. And I want the rescue message to spread with the line.

This comment is good. I think a lot of people forget this:

Branding is consumer driven.  The “branding” occurs when the consumer, identifies and puts all the pieces together to form that company “brand”.  The company marketing strategies, artwork, media buys, the company’s actual product — all of these factors play an important role in the “consumer” identifying the “brand”.  Marketing, advertising and branding are all 3 very different animals. The first 2 drive the consumer to hopefully use the product repeatedly over a long period of time….thus the magic of “branding” occurs.  Company=Marketing & Advertising. Branding=Consumer Satisfaction.  ~KMNetterville

So we build, in a clear and concise manner, what we want to be seen as. But the thing that actually makes us a brand is the consumer identifying us as such. That means the marketing strategy is really important. I need to work on that. I need to organize my clever bits and pieces into something that will create a big effect. I need a well-formed, interlinked, dynamic, boldly inventive plan that you can put on a to-do list and complete.  I’ll have to get back to you on this.

But to end, I really liked this summation:

Small business branding is the art of becoming knowable, likable and trustable. Every small business has a brand – either by accident or (as we like) on purpose, because it’s a lot like a personality – everyone has one, like it or not. ~Indispensable Marketing



Beverly Hills Pupscouts Earn their Fire Safety Badge


Sookie, Anabella, Woofie, Bear and Coco Puffz on Engine #5.

We had magic on our side from the get-go, and the day continued on that wave of enchantment, with 5 magic moments.

Moment #1:  Woofie, Bear and myself parked in the Canon Drive lot and headed for the elevator.  A lovely couple admired the boys from afar, and when we reached the elevator we got to talking. Turns out they were rescue advocates who work with Wings of Rescue, lending their plane to the cause! I did a rescue event called “Saving 70 Dogs”, and 46 of those dogs that we saved were flown to points north through Wings of Rescue. I gave the couple my card. I would love for the pupscouts to help promote Wings of Rescue.  They are a fabulous organization.

Moment #2: We met a woman on the street who works with the local shelter.  She’s going to join our troop. We actually met lots of people who want to join the troop.   This woman expressed a need that I would love to build an event around — a kitty “got milk” campaign. Apparently the shelter has run out of money so they can’t pay for the bottle-kitty’s formula, leaving the financial burden on the foster families.  What that means is a lot of foster families are dropping out, and the kitties are being put to sleep.

Moment #3:  Deedee was talking to another lovely couple (Beverly Hills has so many wonderful people who live here). The gentleman was so taken with our efforts, he gave us a donation.  We expected $10, maybe $20.  He gave us $100! It will help fund an event that promotes a rescue effort.

Moment #4:  Coco Puffz posted a pix on Instagram about the Pupscouts being at the BHFD fire safety event, and a fireman came and found us!  He helped us get on a fire truck for a pix. He shared that picture and a lot of infrmation, then he hooked us up with the person in charge of pet oxygen masks. We hope to do something to raise money to help the fire dept get those masks.

Moment #5: The gentleman in charge of BH public works approached us asking for information.  We want to integrate ourselves with our namesake community — the community some of us live in. We want to make a difference, and nothing promotes a cause better than a team of darling donation dogs.

All in all, the day was a fabulous success.  We ended it with a yummy meal and some good conversation. We gave out lots of cards to lots of people who loved what we are doing.  It’s never the case where everyone who shows interest actually responds, but it sure was nice to feel such a warm welcome from the community on our first official outing.  I’m so happy to be the troop leader of the Beverly Hills Pupscouts!  The best is yet to come.

Elmore Buttercup Bear, Modeling a BHPD tee.

Elmore Buttercup Bear, Modeling a BHPD tee.

Sookie Smallpaw, Anabella, Woofie Sweet-thing, Elmore Buttercup Bear, and Miss Coco Puffz on the front bumper of engine #5.

Sookie Smallpaw, Anabella, Woofie Sweet-thing, Elmore Buttercup Bear, and Miss Coco Puffz on the front bumper of engine #5.

Junior firefighter, Elmore Buttercup Bear.

Junior firefighter, Elmore Buttercup Bear.


Woofie, Bear, and our newest Pupscout, Teddi.




Miss Coco Puffz and Sookie Smallpaw

Today ten pupscouts earned their fire safety badge.  

We were so lucky that the BHFD was hosting this event. We got to see a firman climb to great heights on the ladder then repel down, we got to see a jaws of life demonstration, and we got to see a car catch on fire, with the BHFD putting out the fire.600_437077014

The requirements for the badge are as follows:

1. Tour the firehouse.

2. Get a photo with a fireman or fire truck.

3.  Find out at least one fact that you can share with your fellow Pupscouts about the Fire House or about Fire Safety. Each pupscout should have a different fact that they’d like to share with us. Or tell us about your favorite part of the tour.

4. Post your photo and fact on the Beverly Hills Troop 12 Meet-up page and on a thread we start on my FB page, for everyone to see.  One of the National Troop Leaders will approve the badge.


Follow this link to see the postings by the doggies of what they learned.

LOLA’s Facebook post where the Pupscouts tell all about the event.

Hers & Furs — a Pet / Person Photography Event

We are celebrating the beauty of dogs.

My name is Lola Teigland, and my creative partner in this is Cindy Quick. We are taking a series of art/editorial fashion photographs of celebrities and their pets in matching outfits, each telling a story of their choice. Amanda Syfried and several Disney starlets have already volunteered to be a part of the project. The photos will be displayed in a gallery showing, where the pictures will be on the wall and the stories will be walking around the room.

We want 3,000 donors. Small donations are fine! We want volume in the number of donors, for the power that statement will make. So please donate what you can and share with your friends! For the larger donations, our benefactor, the American Holistic Veterinary Medical Foundation, is a 501c3.

Pixel lola  drape

I will be creating one-of-a-kind works of art, amplifying the relationship between person and pet.

I’m a writer who entered the world of canine couture to help save dogs. I have big skills in this area. I went to school for fine art/design, won some big contest, and immediately scored a job on Seventh Avenue designing first for Albert Nipon, then for Christian Dior. Hollywood came calling, and I left the fashion world. Then, three years ago, I rescued my 2 dogs. I saw shelters filled with the sweetest animals, each abandoned, tossed aside like an old sofa.

I believe that, by harnessing the power of fashion and entertainment, we can do for dogs as PETA did for fur, making a universal shift in perception so that dogs (and cats, too) are seen as the living beings that they are and not as disposable property. That kind of shift takes passion, power, talent and drive.

Meet Cindy Quick, our Photographer

11061203_10206495256650626_1291917459123686218_nI am so lucky to have partnered with Cindy on this project. Cindy’s work is incredible. She has garnered critical acclaim, winning both Commercial Photographer of the Year and the Award for Excellence for the State of California. She’s been a professional photographer for over 15 years, having shot numerous magazine covers and spreads, including dozens of covers for BYOU magazine, a magazine dedicated exclusively to building self-esteem and empowerment for tween girls. You might say she’s the go-to photographer for Disney’s young starlets, having shot Olivia Holt from “I Didn’t Do It” and “Kickin It”, G. Hannelius from “Dog with a Blog”, and Madison Pettis, who played the daughter of Dwayne “The Rock” Johnson in Disney’s hit film “The Game Plan”.

Some of the recent covers shot by Cindy Quick.

Some of the recent covers shot by Cindy Quick.

What I personally love about Cindy is that she has the heart and eye of an artist, with the discipline and technical skills of a true master, and she delivers with a smile.

The photographs will be displayed at a gallery event, benefitting the American Holistic Veterinary Medical Foundation

sm2015AHVMFlogotransBGAHVMF’s mission is to fund humane research and education in holistic and integrative veterinary medicine. Combining holistic methods with conventional medicine provides the maximum benefit for all our animal friends. This foundation is the only organization to bring this knowledge to everyone, improving the health possibilities for people and animals.

The Gallery event will be hosted by my pupscout troop.


Pupscouts are dogs and their people who like to earn badges while doing things to help their community. We have chosen the American Holistic Veterinary Medical Foundation as our beneficiary for this event. We chose this foundation because it is a prolific and reputable foundation, doing great things for the health and well-being of all animals.

We did a practice shoot!

We wanted to show you what we are doing! We got a volunteer crew, I made some dresses, Cindy got some props, and we all headed out to a farm in Banning. Makenzi Hughes and the darling Miss Coco Puffz volunteered to help, along withHair by Natalie Marie and Rose Ledgerwood, make-up.

If you like what we are doing, please donate and share.  Effecting big change takes a tremendous power.  Let’s join together and make it happen.


final 290a copy


f1 362a original

cindy pix 2


final Mak jeep smoke

How will we spend the money?

The money raIsed will cover the cost of the photo shoots: the costumes, the locations / permits / studio space, props, hair, make-up & other celeb needs. In addition, it will cover the editing, the printing the photos for the gallery event, and the event itself.

We set a bare minimum goal of $3,000, but we hope to get more. The more we get, the more photos we can take, and the better everything will be.

My blog on will document the entire process.

The gallery event will take place three months after we are funded, in Los Angeles. All monies donated beyond the costs of doing this will go to the American Holistic Veterinary Medical Foundation.

Le Chien: Fashion Week El Paseo 2015!

etsy le chien intro

What a fabulous experience, for all involved! I could write 10,000 words describing each and every detail. Instead, I’ll do my best to let the pictures tell the story.

Anticipation grew as twenty-two dogs prepared to strut their stuff of the finest runway known to dog fashion. Tasha and ZZ flew in from NYC.  Hemi and Lulu flew in from Tennessee. Coco Puff Pomeranian, P-nut and Dia joined us from Scottsdale, AZ. Seven Palm Springs dogs made their Le Chien debut and eight LA dogs jumped in their cars and drove out for a day of desert fun.

The venue was incredible. A grand entrance, two large beautifully appointed tents, with a garden area in between.  And the runway…. 100 feet of glistening white, surrounded by rows and rows of chairs. I don’t know the exact count.  Someone said it seats 1000 — and we practically sold out!


Entrance to the lounge tent.


The lounge, where the silent auction was held.


The gorgeous 100 foot runway.

The nearly sold-out house!

The nearly sold-out house!

I drove my brand new Fiat 500 sport in Saturday morning and immediately went from house to house for last minute fittings. I was too tired to make the Saturday night party, so I had a quiet dinner with my two best friends. The show put me up at the Viceroy in a lovely room! Sunday morning I arrived at the venue with all of the clothes. The dressing room was a large area, but it filled up fast with both dogs and human models. We had seven tables, each held three dogs. The clothes were all numbered and labeled, so I hung them on the racks and the production staff went to work.


Our first models arrive! Dia and P-nut, From AZ.


The lovely little angel making her runway debut.

Racks of clothes, all numbered and labeled.

Racks of clothes, all numbered and labeled.




Me with producer, Susan Stein.

By one o’clock, all of the dogs were there, except for little Jade Belmont! A lady hit their car on the way there, so they got held up. She looked darling in her pink ruffled confection (picture to follow).  We did some final fittings, then had a run-through.  Later the human models arrived. Each came to meet the dogs they would be handling. We had another quick run through. Backstage was abuzz with excitement.


Mariah White, one of our LA doggie friends and a professional model, handled her new Puppy, Coco Chanel.


Doggie Mamas, getting their babies used to the runway.

Jade and the pretty models.

Jade and the pretty models.

P-nut and Dia, backstage.

P-nut and Dia, backstage.

ZZ, waiting backstage.

ZZ, waiting backstage.

Teddy in his boy boxers.

Teddy in his boy boxers.

Jade in her pink parry dress.

Jade in her pink parry dress.

Lulu, waiting for her entrance.

Lulu, waiting for her entrance.

Tasha and ZZ, hanging out on the runway.

Tasha and ZZ, hanging out on the runway.

Coco Puffz, relaxing before her entrance.

Coco Puffz, relaxing before her entrance.

Hemi, backstage.

Hemi, backstage.

Mack and Jay waiting backstage.  As with anything in show business, there isa a lot of waiting!

Mack and Jay waiting backstage. As with anything in show business, there isa a lot of waiting!

Tyson, in his little man-suit.

Tyson, in his little man-suit.

Bunny, with His proud daddy.

Bunny, with His proud daddy.


Tasha, basking in the glamour.

Gaby Garland, practicing her moves.

Gaby Garland, practicing her moves.

Coco PuffPom, soaking up the atmosphere while waiting for her moment to shine.

Coco PuffPom, soaking up the atmosphere while waiting for her moment to shine.

And then… showtime! Some dogs walked, some walked part way and then the models picked them up.  A few got shy and glammed it up in the model’s arms. All enjoyed the enthusiastic cheering crowd.


Nella went first.

Next were Coco Puffz and Rizzo.

Next were Coco Puffz and Rizzo.

Lulu, strutting her stuff.

Lulu, strutting her stuff.


Rizzo in her steampunk coat.



Hemi, in his boy boxers and muscle tee.

Rizzo in her pink party dress with matching panties.

Rizzo in her pink party dress with matching panties.

The two whippets, Maks & Jay were the last dogs out, followed my me, with Woofie and Bear.  This picture of me is not flattering at all, but I like it because it reminds me of myself as a kid, because I’m all distorted in it.  I was born painfully shy, dyslexic, pigeon-toed and with scoliosis. All of that made me the artist that I am, because it is where my heart came from. So I find the shot to be complete.

Greg Peterson (139 of 145)

Maks and Jay, the gorgeous whippet twins.

Me, looking deformed.

Me, looking deformed.

The show ended and we all came back to our lives with lots of joy in our hearts and a lot of great memories.  It’s the people and the dogs that made this such a successful event. I hope to work with each and every one of you again!  Thank you for all that you contributed. You guys ROCK!!!




One Month to Go!

Match 23 the entire collection will be revealed. stay tuned!!

Le Chien is March 22. March 23 the entire collection will be revealed. Stay tuned!!

Tomorrow we will be showing a preview of items to be revealed at Le Chien, along with our project with AHVMF, at the Oscar’s gifting suite!

It has been one of the most difficult times of my life. My mother fell and had to have surgery. She was under the knife when I was flying home. As the plane landed, I didn’t know if she was dead or alive. She pulled through both surgery and recovery with flying colors. That was followed by some rather debilitating business issues. One day I will talk about all of that. For two months, I barely ate and barely slept. The thing that kept me going, the thing that kept me in an aesthetic universe, above all the drama, was creating magnificent little works of art while making plans to change the world.

I’m a writer. There is a guy named Joseph Campbell. He who wrote a book, “The Hero’s Journey”. It tracks the stages a hero goes through as he gains the strength to slay his dragons and reap the rewards. Around the end of act two, he enters the inmost cave where he comes face to face with all that is holding him back. I spent January in that cave. It was harsh. I think I aged ten years! But I came out with no hesitation. No fear. No weakness. Pure intent.

I’m here to live my artistry; to make my voice heard, to bring empathy and understanding to all places of loneliness, to make people smile, laugh, think. To live my dream out loud. MY dream, specific to my talents. I have always been a square peg that has never fully fit in a round hole, and who has never completely had the balls to carve out my own place. I do now. I’m carving as we speak.

Some wonderful people are taking the journey with me. Tomorrow we will begin our promotional drive at the Oscar’s gifting suite. Victoria Burrows, Hollywood casting director and owner of Starpaws Rescue, is bringing a sweet little white chihuahua rescue named Daisy.  Laura Nativo of “The Home & Family Show” is bringing the fabulous Preston Casanova and his mini piano. And my dear friend, Julia, is bringing the darlingly sassy Miss Coco Puffz. Petbox donated 50 swag bags. Sylva Kelegian contributed 50 copies of her book, “God Spelled Backwards”, which is presently over at Oprah and Ellen Degeneres’ company right now.  Stay tuned for pictures and big announcements!




Week #19: How do You Stand Out in a Sea of Millions?

Technology has made it possible to build your own dream without the need of your industry’s gate-keepers giving you the key.


If you are a musician there is software available for you to record your own album. If you are a writer, there are platforms where you can self-publish. If you want to sell something there are templates and hosting sites where you can open up your own store. As the younger generations grab hold of all of this, we will have a new world of creators and pioneers. But it creates a new problem. How do you stand out from all the millions of other people doing the same thing?

I get dozens of emails daily from people promising me a better website with SEO that will take me to the top of the search engines. And then there is adwords, which I see as a total waste of money except in a few rare instances.  I think the whole social media thing is a farce. I see people post the same thing every day to the same people. Unless a celeb or opinion leader in your field picks it up and endorses your product / service / event, your posts simply float around is a silent sea. People collect followers and likes as if they actually mean something, and they spend a lot of time doing this! I follow and like a lot of pages, and I never go to look at any of them. I don’t think I’m alone in that.

So what succeeds? Lots of people think you gotta have a gimmick.  Gimmicks can work if it is a really good gimmick, but for me, authenticity is the thing that will make you shine, especially in a world lacking in authenticity. I had an acting teacher say that tenacity will always win. I personally love tenacity, as long as it is a tenacity to create instead of a tenacity to destroy. With tenacity, talent grows, skills are gained, connections develop, wisdom sprouts. It is a process, a very special forward motion. It’s active. It involves choices and new roads to follow, and seeing your failures as steps toward victory instead of bitter defeats. You act as a warrior in your own life.

Another important thing is to be true to who you are and know specifically what you do. The only thing that makes you different from the other guy is you, so don’t try to be someone else. I had a writing teacher who would say that you have to write what you want to write, what you are passionate about. Maybe you will be lucky and it will be what the world wants to read-see-touch, and maybe it won’t. That doesn’t mean there isn’t a niche market somewhere for what you do. Find your niche market and become valuable to it! If you write historical drama, you probably will have a tough time getting a screenplay made into as movie, but you can easily dominate the market of that niche in the self-publishing field.

So what do I do? I do a lot of things. I used to fear that was my fatal flaw, but I’m starting to see that maybe it is the thing that makes me uniquely me. The place that I have failed has been in my use of power. I have given mine away a lot, mostly out of fear — fear that I wasn’t enough, fear that I was too much, fear that I didn’t want to do it alone, fear of some invisible reprisal. That last part was extremely real and extremely vague. I’m a big believer that we are all shaped by the lives we lived before this one, so my guess is it stems from something back there. It doesn’t matter. I no longer give it any power.  Again, the word power. It really is at the core of everything, the engine of life, so it is important to look at how you greet it, manage it, honor it, use or abuse it…

I think it is good to think about these sorts of things from time to time, so you understand your own journey, and so you can frame it to be one that you love. Really I wrote this for me, but if it helps anyone else, that’s good too.


Week #18: A little late, but Happy New Year!

We had a bit of a family emergency over the holidays. My mom fell and had to have surgery. I filled my suitcases with sewing stuff and headed home immediately.

I was so scared. She is old, and she has terrible allergies to everything. There was concern as to whether she would be okay with the anesthesia. While I was on the plane flying home, she was in surgery. I didn’t know if, when the plane landed and I turned on my phone, if I would have a terrible message waiting for me. Luckily I didn’t. She is doing great. I stayed for an extra month to take care of her.

But, with all that going on, I missed posting my New Years resolutions!


 I’m one of those people who love New Year’s resolutions. I love the start of any new journey. I love defining the path I want to take. So this year something cool happened. A Facebook friend of mine asked her friends what their theme was for the new year.  What a perfect way of looking at it! I’m a writer, and I know the power connecting to your theme brings to the work. It’s the first thing I do when I’m starting something — I narrow down the theme of the piece.  So why not narrow down the theme of one’s future year? What a wonderful way to harness your energy and intent!

For me, one word came to mind. POWER.  CONNECTING to POWER.

If you want to do great things, you have to connect to power. The failures of my life have taught me that. They also taught me to not give away my power, and they taught me the length and breadth of that power.  But, what is this thing called power? Is it talent? It can be, if the world recognizes you for it. Is it people with money? I thought that. Money certainly does make things possible. But people with money can be insanely power-hungry, and that is an ugly debilitating form of power.

The power I want comes from two places.  One place is from within. The other place is through connections. 2015 will honor both.  A friend of mine wrote this as how he sees this sharing of power:

“There is a circle of divine truth and love, and that is the source of all good things. It has tremendous power. But none in the circle care about the power, it’s just something innate in the truth and love. Unleashed, they drive all Life, creation and growth. They are healing, health.”

I’m an artist, and artists do what they do to make the world a better place. But you can’t do it in a vacuum. It happens with connection and love. That is really what power is. The word’s derivation is “to be able.” I feel very able right now.

Cheers to 2015!  8 more weeks to Le Chien! I’M SO EXCITED!!


Week #12 — My Mission is Defined!


Life is like a puzzle. As you find the pieces to your puzzle and fit them together, the picture they are telling starts to become clear. You know who you are and why you are here. I have been slowly putting the pieces to my puzzle together for some time now.

I have four or five big chunks neatly formed on the table. But they don’t fully revealed the over all picture! It’s been frustrating, but I keep working with the pieces, finding more pieces on the table.  In the last month I have found a chunk of pieces that are helping me put some big chunks together!

It’s a complex puzzle with a lot of pieces. There’s the ones that want to survive — pay rent, pay bills, have a car, have proper dental care. Then there are the pieces that love to make beautiful things. The pieces that want to love and have fun. The pieces that want to have beautiful things. The pieces that deal with nasty obstacles and isolating fears. Then there are the pieces that connect with the problems of our world, empathizing with a zillion different things and splattering against the horizon.

We had a photo shoot on Sunday for a video we are making for The American Holistic Veterinary Medical Foundation. The foundation president, a dear friend of mine who I have known for over 20 years, has introduced me to a renowned photographer. I told her my dream and she said, “have you been spying on my list of things I hope to do?” We shared a bunch of ideas. I read her artist statement. That inspired me to re-look at my mission as an artist. I’m both a writer and a visual artist, and I want to do both. I want to connect them together. This is where my life has lead me. Here is what I wrote for my mission. It will probably change as more pieces come to light, but I like how it is harmonically coming together.

I’m using the power of art and entertainment to inspire a more empathetic world.

The plan is to make incredible works of art, get them in front of large audiences and promote generosity of feeling while celebrating the power of the human spirit. Words, fabric and feeling are my medium.  Dogs are my muse.

I began on this road when I rescued my two dogs. I saw how many gorgeous dogs are put to sleep daily. Look in the eyes of a dog. Connect with the life behind those eyes. You will find it hard to justify killing them off just because of a shortage of storage space.

The problem isn’t the nature of man. It’s that we have become so busy. No one has the time to really look! Our society is so polarized right now. We are hypnotized by our cell phones. Speed has taken control. Computers are isolating us, trapping us inside of our big box houses. Technology has changed the way we communicate. We are beginning to treat our fellow humans with the same lack of empathy that we offer these wonderful dogs!

Dogs offer society the loyalty, love, companionship and compassion that our tech-driven world is taking from us. What better vehicle to help get some of that back than anthropomorphized dogs promoting causes?  The ones we kill, inspiring us to be better people. I like the synchronicity.

If you want to see the fruits of this, look for our Kickstarter page in the beginning of the new year. I will also be showing a collection of my work at Le Chien: Fashion Week El Paseo 2015, to benefit the Desert Humane Society.


Week #11 — Happy Holiday!


Three dogs in Christmas bows, rescues rehomed during our saving 70 dogs campaign.

What an amazing week! My BF and I cooked a fantastic Thanksgiving feast, we got to be part of Cause For Paws, and I have the best clients in the whole world! My clients are my friends. How cool is that? I think it is what happens when commerce is driven by a cause. And of course when you offer great value.

Have you ever heard of the Pioneer woman?  She has a TV show on the food network and a fantastic cooking blog.  She guided us through the turkey and all of the side dishes, with no flubs! I think my favorite item was the turkey, because it was so juicy! But the best thing about the meal was when everyone said what they were thankful for.  That is what this holiday season is about. It’s been turned into a commercial mess, but really it’s about love, gratitude, generosity, kindness — the beauty of humanity, not the ugliness.

One thing I am thankful for this year is Cause For Paws, an all-star dog spectacular that aired on Thanksgiving night. We got to play a small part in the show, and I enjoyed every second of it. This kind of network attention to the fate of lost and forgotten dogs is exactly what is needed.  I am so proud to be a part of this cause. My March show will continue to pay it forward.  The dog models come with great personality and accomplishments.  Some are rescues with tales of survival.  Some are therapy dogs, some are service dogs.  And some will be dogs hoping to find their forever home.  The fabrics are bought.  The costumes are designed.  There is a lot of work still to be done, but, with all the wonderful and powerful connections that I am making, this promises to be a very effective rescue event.

That is pretty much it. Christmas is a blink away. I have a Pupscout photo shoot, a bunch of outfits to finish for  my clients, then I’m flying off to see the family!  My guess is that I might not get back to this until I return from PA, since the family doesn’t believe in the internet, so HAPPY HOLIDAYS!!!!!


Week #10: Power


power (n.) c.1300: the ability to act or do. Strength, vigor, might. From Anglo-French pouair, Old French povoir, to be able.

This makes power the essence of life. And you know what fuels it?  Integrity! Well that is what I think. And you know what shines the crest of your integrity? The problems of life. These become tests, opportunities to do the right thing and feel the surge of energy, the confidence and certainty, that comes from that. Or do the wrong thing and learn what a choice for the greater good might have been.  It allows you to grow, to become bigger, to become wiser.

Do you know what other word has the derivation, “to be able”?  MAGIC!  Pupscouts Hollywood Troop #12 will be bringing a little bit of both to you this February when they host their Furbulous Fantastical Oscar Viewing Party Red Carpet Event!


February 22, 2015

We needed a bigger venue with a bigger TV! We have a tentative place, an amazing wonderful place,but I don’t want to announce it until it is finalized.

To Benefit the American Holistic Veterinary Medical Foundation

Pupscouts Hollywood Troop #12  will be hosting the event.  The are a national organization of fashionesta dogs who like to earn badges and help their community. This will be an Oscar viewing party and red carpet event, with a 1920’s restaurant style fashion show that all attendees can participate in.

The fashion show part of the evening will preview a small grouping of items that I have created for a show that I will be doing March 22 in Palm Springs: Le Chien: Fashion Week El Paseo 2015 to benefit the Desert Humane Society. But any dog who comes dressed can be a part of the moment.

I am an artist. I used to design human clothes for Albert Nipon and Christian Dior. I left that world for adventures in Hollywood, where I eventually became a writer. I first returned to my fashion roots to help save rescue dogs. That has expanded into helping a variety of both dog and human causes.  Dogs offer society the loyalty, love, and compassion that our internet-driven world is slowly draining from us. What better vehicle to help get some of that back than adorable dogs in dresses promoting causes?  That is my mission, and my Pupscout troop is helping me to accomplish it.

The Pupscouts will also be posting their very own Kickstarter page in conjunction with the event to raise money for AHVMF, so stay tuned for that! Woofie and Bear,  with the help of the Darling Miss Coco Puffz, stole my computer! They then rallied the troop, and they are making something quite fabulous! Or should I say furbulous?  Look out, world, these dogs are getting it done!